"I Hope This Gets To You" - Viral Video Love Note - Viralganza

In an interview with the Village Voice, Mr. Walter May said he created the video with the help of his friends, a band called The Daylights, to show his girlfriend how much he loves her. The couple has lived in Los Angeles, but now she is enrolled in an MBA program at Duke University that will take her to the opposite coast for the next two years. He told the Voice he wants her to find it organically, and hopes "it will be a nice Christmas-y surprise."

Whether Mr. May truly has romance coursing through his veins, only those who know him could say, but one thing's for sure, he's no earnest Romeo. He's a slick commercial and video music director, per his website, waltermay.com

Adidas Dwight Howard and Slim Chin in the "Fast Don't Lie" Music Video

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NetDev - In The Era Of The Connected Camera, The Point & Shoot Commits Seppuku

The big brand camera companies are committing seppuku in front of our eyes. It’s fascinating.

Last week, this guy bought a brand new Canon S95 camera. It’s a great point & shoot. Maybe the best out there right now. It captures beautiful 10-megapixel images. It’s great in low-light. It’s fast. And it shoots HD video. He anticipates he’ll take about 5 percent of his pictures with it in the coming year. The other 95 percent will be taken with his iPhone. How do I know? Because he had the S90 last year and that was his exact usage pattern.

For the full story check out TechCrunch

Navigation Styled Music Videos - Funny and Forgetable, but Virally Rising

Gatorade - Replay 3 Anthem

Download the song for free: We Can Do It NOW



THE MAKING OF

Full Credits

Agency:

TBWA/Chiat/Day, Los Angeles

Client:

Gatorade

Worldwide Creative Director:

Lee Clow

Creative Director/Executive Producer:

Jimmy Smith

Creative Director:

Brent Anderson

Creative Director:

Steve Howard

Designer:

Doug Alves

Executive Producer:

Brian O'Rourke

Producer:

Tim Newfang

Production Company:

TBWA/Chiat/Day - Los Angeles

Director:

Tim Newfang

Director of Photography:

Adam Ballachey

Sound/Boom Operator:

Michael Guskey

Grip/Lighting:

Serge Grandin

Data Wrangler:

Tom Moser

Editorial Company:

Venice Beach Editorial

Editor:

Greg Young

Post Producer:

Hunter Conner

Assistant Editor:

Sahir Champion

Visual Effects Company:

Eight VFX

Executive Producer:

Baptiste Andrieux

Executive Producer:

Shira Boardman

Producer/Coordinator:

Carmen Nunez

Animator/Designer:

Michael Figge

Animator/Designer:

Julio Ferrario

Animator:

Ben Bullock

Animator:

Chris Newton

Illustrator:

Bao Luu

Illustrator:

Corey Dimond

Path - The Social Media App that's social to only 50 of your friends.

Path is a new social network app for the iPhone that lets you share what's going on in your life with friends and family. It's kinda like Twitter or Instagram, but it's kinda not.

Unlike other social media platforms where a bigger list of friends is always better, Path caps you at 50 friends. The idea is that when you know you're just sharing with people you really trust, you'll be far more inclined to share without inhibition.

Photos are the meat of Path. Snap one on your iPhone, tag it with any number of people, places, or things, and fire it off to your friends. It'll show up on their Paths, and a feature called "See" shows you which of your friends have actually stopped by and viewed your photo. Stop ignoring my pictures, friends!

Path is the brainchild of Dave Morin, a long time Facebook employee who left the company last January, Shawn Fanning, Napster founder, and Dustin Mierau, developer of the Mac Napster client Macster. It's a pretty impressive team, and from the jobs listings on their page it looks like they're looking to expand to Android and Blackberry soon.

Path is available in the App Store right now for free. [Path]

Branded Social Video Sharing, Who's Doing it the Most?

Over the past year Viral Videos have gained more and more interest from brands. With the likes of the Old Spice Man changing what we think of celebrity sex symbols, it was only a matter of time before brands fully embraced the possibility that viral commercials and tv commercials are both necessary for a true branded campaign.

For instance, the mobile technology category (including smart phones, tablets, e-readers, and MP3 players) boasts some of the world's most savvy marketers and has been a true battleground for consumer attention, and choice, over the course of the past several quarters as seen above.

Apple is the category's current leader, though it hasn't always been this way. In Q4 2009, Apple didn't have any official presence in social video. Instead, Verizon led the industry with over 90% Share of Choice. It wasn't until Q1 2010, with the launch of the iPad, that Apple developed a dedicated strategy for capturing consumer choice in social video. However, despite Apple's new approach and the iPad's popularity, Motorola rose to the top of the industry in Q1 on the back of a Super Bowl campaign featuring Megan Fox in a bathtub.

But as dominant the Verizon and Motorola campaigns were, they faded in subsequent quarters. Apple, on the other hand, continued releasing new content on a regular basis in support of its major product launches, helping to build its relative share.

Brands that make the Top 10 Viral Video Ads Chart are moving in the right direction, but as the mobile technology example shows, fortunes can change quickly. And when consumer choice, preference, and, ultimately, purchase intent is on the line, brands need to know where they've been, where they stand, and where they're going in social video.

Gwyneth Paltrow VS The Overtones - In Cee Lo's Fuck You.

Gwyneth on Glee?



The Overtones on... whatever their on.



Really? This is what's going viral? Ok... it's funny and not what I expected to see from Gwyneth, but the Overtones? I guess if you want some attention for... anything you do, you can get off your ass, get a video camera and upload what ever it is you do. You might just get famous. These guys did.

Flavors.me - Self Promotional Sites Never Looked So Good!

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Batelco's Infinity Short Film is What Dreams are Made Of.

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Samsung Galaxy S - Super Swyper - Case Study

Samsung SuperSwypers (Muse Amsterdam & Starcom) from Muse Amsterdam on Vimeo.

Call of Duty: There's a Soldier in All of US!

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Aussie's Come Ski/Snowboard in JAPAN! - Case Study

INFLUENCERS - Short Film

INFLUENCERS is a short documentary that explores what it means to be an influencer and how trends and creativity become contagious today in music, fashion and entertainment.

The film attempts to understand the essence of influence, what makes a person influential without taking a statistical or metric approach.

Written and Directed by Paul Rojanathara and Davis Johnson, the film is a Polaroid snapshot of New York influential creatives (advertising, design, fashion and entertainment) who are shaping today's pop culture.

"Influencers" belongs to the new generation of short films, webdocs, which combine the documentary style and the online experience.

influencersfilm.com
facebook.com/​influencersfilm

PS3's Victor - This Man/Baby is Kinda Freaky

Infographic - When Do People Break Up?

Infographic designer extraordinaire David McCandless visualizes when Facebook users reset their "relationship status."

The winter holidays will be here soon. And according to David McCandless, author of The Visual Miscellaneum, that means you'd better brace yourself for Facebook's annual breakup season.

McCandless's infographic takes data from Facebook and plots out when users tend to dump their significant others most. It happens two times a year: a couple weeks before the winter holidays, and right around spring break.

It's no surprise that spring is a time when young lovers shed their romantic baggage to party unfettered in Cancun. But the pre-Christmas dumpathon is more interesting: the breakups seem to spike at least two weeks before the holidays because, as McCandless bluntly puts it, kicking your sig-o to the curb under the mistletoe is "too cruel."

Speaking of cruelty, the third most popular breakup day on Facebook is, apparently, April Fool's Day. Breaking up may be hard to do at the best of times, but that's just cold.

[Read more at Information is Beautiful]

PhotoRocket - The Easiest Photo Sharing Tool We've Ever Seen

Foursquare Founders Check-In To Gap’s Holiday “Want” Ads

What does the Foursquare founders, fahsion bloggers, social media whiz's, actors and pseudo celebrities have in common? They all shop at the Gap. The thing is that founders of social media sites and bloggers where never really of the celebrity status. It's changing and one day these folks who have sites, apps and blogs used, played with and read by millions will be the focus of everyone's attention.

A Life Told on Facebook

Mashable

Taser Folks With Your iPhone - Stunphone.com - Real or Fake?

M&M Find Red Canada Campaign

New App Lets You Search Inside Local Restaurants

EveryScape, a startup working to create visual guides for local search, is today rolling out its Eats application for iPhone and iPad to users in the Seattle, San Francisco and SoHo areas. The application takes mobile users inside nearby restaurants for a more up-close and personal search experience.

Using Eats, application users can essentially explore the interior of local restaurants in a virtual walk-a-round fashion, similar in style to Google Streetview for mobile, but infinitely more practical for would-be restaurant diners.

Mashable

YouTube Users Uploading 35 Hours of Video Per Minute

Now you can watch even more videos featuring cats running into walls, children doing adorable things and angsty teens whining about their lives, as YouTube is reporting that it now sees 35 hours of video uploaded every minute.

Back in March Mashable noted that the video-sharing site was receiving 24 hours of video every minute — i.e. an entire day’s worth of entertainment in just 60 seconds. Now, according to the YouTube blog, that number has increased by more than 10 hours.

The jump makes sense — back in July, YouTube bumped its upload limit up to 15 minutes for non-partners (it was previously 10 minutes). Also, according to YouTube, more companies are integrating its APIs to support uploads from outside of the site itself, and YouTube’s upload file size has gone up as well.

The increase in content also means that there’s now more for users to sift through, so hopefully new features like YouTube Discovery will make navigating that content easier for video fans as the site continues to grow.

From: Mashable

"Down On Me" - Keenan Cahill featuring 50 Cent - skip to 1:10

Baby Loves Bob Marley

New T-Mobile Flash Mob at Heathrow

"T-Mobile Dance," shot in Liverpool Station, had racked up an amazing 35 million cumulative the last time we checked, and their sing-along in Trafalgar Square also spent considerable time on the chart last year. Their newest version "Welcome Back" was also created by Saatchi & Saatchi, and filmed -- where else? -- at Heathrow Airport. The video launched just before Halloween and drew a little over 2 million views last week.

Square Now Processing Millions Of Dollars In Mobile Transactions Every Week

Square Up

After ten months of a private pilot limited to only 50,000 users, Square has finally opened its doors to the public. The brainchild of Twitter co-founder Jack Dorsey, Square was unveiled last December as a small credit card reader that could turn any iPhone into a mobile cash register. The startup has since unveiled apps for the iPad, Android and iPhone. And Dorsey brought on PayPal and Slide veteran Keith Rabois as General Manager in August. As Square exits its pilot, the startup is hitting an impressive milestone: Square is now processing millions of dollars in mobile transactions every week.

So where is Square seeing the most traction? Without a doubt, small businesses, independent workers and merchants comprise most of Square’s rapidly growing user base. The technology only requires its tiny credit card scanner that fits into your audio jack and Square’s app. The device and the software are free, but Square takes a small percentage of each transaction (2.75% plus 15 cents for swiped transactions).

While merchants have to qualify for the app, Square’s qualification rules are more relaxed than those of standard credit card processors, There are no initiation fees, monthly minimums, and when merchants apply for a reader, Square doesn’t just focus on a credit check, but also takes into account the influence a company holds on Yelp, Twitter or Facebook.

quare is going to continue to grow in terms of employees, he says; the startup has been averaging three to six hires per month. And when we asked if here any new funding rounds in the future (Square raised $10 million From Khosla Ventures and a number of other prominent angel investors last year), Rabois didn’t really say yes or no. “We are getting an email per day from interesting investors and there are certainly lots of interesting things one could do with more capital.”

Read the full article at TechCrunch

Creating a Patient-Centered Future for Health Care

Minneapolis firm Worrell looked at the future of health care through the patient's perspective.
When it comes to designing new medical devices, most of the talk is about how easy products are for physicians to use, noted designer Kai Worrell at last week's Body Computing conference at USC. There's almost no conversation about the experience from the patients' perspective, he said -- a shift which could radically change the health care industry.

Phil Libin Keynote - How to run a business in a nutshell. A big shell.

Founder Showcase - Phil Libin Keynote from Adeo Ressi on Vimeo.

This is a talk by Phil Libin, CEO of Evernote at the quarterly Founder Showcase in Silicon Valley. Phil discusses the detailed revenues and underlying statistics, including conversion rates, of Evernote. Phil is a Mentor at the Founder Institute, where this talk was first given.

RocketMelt - If you make a new browser, make it different

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Kno’s Tablets Coming Later this Year for $599 and $899

Kno Movie from Kno, Inc. on Vimeo.

Tablet maker Kno plans to launch a single and a dual-screen 14.1-inch tablet before the end of this year, the company has announced.

The single-screen version of the tablet will go for $599, while the dual-screen variant will be significantly more expensive at $899, but still shy of breaking the $1,000 mark.

The tablets are primarily aimed at students, and, according to Kno’s co-founder and CEO Osman Rashid, the 2010 launch will be limited and mostly aimed at 10 college campuses across the U.S.

However, Kno is also currently accepting a limited number of pre-orders for an initial shipment that is expected to reach the customers by the end of the 2010.

As far as content goes, Kno will sell digital textbooks through the Kno bookstore, which will also be accessible on every Kno device. Kno claims the bookstore will include tens of thousands of the most popular textbooks and supplement materials; the company is working with major publishers such as Cengage, McGraw Hill and Pearson, Macmillan, Bedford, Freeman & Worth, Holtzbrinck and others.

In September, Kno announced it had closed a $46 million debt-and-equity round led by Andreessen Horowitz to develop its tablets.

NetDev - How MIT's Hybrid Bike Wheel Came to Life

Developed by a student team out of MIT's SENSEable City lab, the wheel recently won the U.S. round the James Dyson Awards. Even Sir James lauded the design's versatility and elegance, telling us, "It's a well thought out design in that it addresses a number of problems beyond tired legs."

Inside of the hub, there's a 250 watt motor. And when you pedal, there are sensors in the wheel that detect torque. So once the torque sensor detects a certain amount of exertion, it knows to supplement your pedaling. So if you're going up a hill, you get more an assist. The idea is not that you stop pedaling and the motor takes over -- you're always pedaling, and the feeling is like having a friend pedaling with you.

Finally, you choose how much assist you want through the iPhone interface. You can choose from low to high amounts of assist -- so anywhere from 100% boost to a 300% boost.

Read the full article from Fast Company Design.

The Future of OS computing... Right Now!

BumpTop - Acquired by Google



Locus OS

Locus OS Interface from Barton Smith on Vimeo.

Create iPad Digital Magazine with inDesign

NetDev - The Future of Screen Technology

This is the result of TAT's Open Innovation experiment. It is an experience video showing the future of screen technology with stretchable screens, transparent screens and e-ink displays, to name a few.

Apple Acquires Polar Rose, Facial Recognition Software. Uh Oh!

Apple has been rumored to have acquired facial recognition software company Polar Rose. The above video shows off some crazy features that I would want on my phone fo sho. The thing is will Apple give it to the people and if so, what will they be doing with this software behind closed doors? There are quite a few cool things about being able to see the public profile information about anyone who gets caught in my iPhone view finder. There are some creepy things about it too.

Don't get me wrong I'm for this. I want this. I need this at times (what's your name again...), but someone will come to use this type of technology in an inappropriate way. Drunken txt's were just the beginning of appropriate mobile phone behavior. Now you can find all about that hot chick at the bar before you ever meet them.

Social media strikes again!

Create a Group Texting Party For the Length of a Show

Name: Fast Society

Quick Pitch: Fast Society is a free iPhone app that groups contacts into an instant, short-term team, combining group text messaging and one-touch conference calling.

Genius Idea: Ever attended a crowded show with a group of friends, only to notice that John-Boy has wandered away to the merch table, Esther (who is shorter than the rest) has been lost in a sea of concert-attending ogres and Marcel has passed out somewhere in the corner? Well, Fast Society is the perfect solution for those crazed, crowded situations.

Fast Society takes the group texting experience to the next level with conference calling as well as geolocation. The other week, we covered GroupMe, a mobile app that lets you create an SMS chatroom on any phone. The app is awesome in its simplicity, but its use-cases are still up for debate. Yes, group texting is fun and useful for a brief period of time, but after a while it either becomes (1) annoying, or (2) forgotten and replaced with another diversion.

Well, Fast Society co-founders Matthew Rosenberg, Michael Constantiner and Andy Thompson set out to fix that issue after attending a Bloc Party concert during which their friends kept getting separated. While group texting would have been helpful in this situation, Rosenberg and Co. wished that they could create a specific group (i.e. the Bloc Party concert-goers) that would be able to converse for a specific time (i.e. the duration of the show). Enter Fast Society.

NetDev - Frog Design CD Adam Richardson on the future of NetDev

Adam Richardson keynote The Next Web 2010 from The Next Web.

frog Creative Director Adam Richardson gave a keynote speech at Amsterdam’s Next Web conference, the fifth annual gathering to discuss trends in the digital landscape, on how “The Future of the Web Will be Invisible.” Richardson discusses the intersection of the physical and the digital, and his term “Webjects,” the blending of objects and the Web. Richardson believes that computers and phones are on a collision course. In the past, we believed that in order to truly understand computers, we thought we would have to go into a computer (i.e. Tron) but now, computers are stepping into our world (i.e. augmented reality).

NetDev - Internet Device Series

NetDev's are devices or products that have direct and deliberate internet connected features. Socimedia has been taking a close look at the world and how we socialize with it. We've all thought about how the physical world and the digital world will collide, but this generation we can see it more than ever before.

A lot of this has been because of the mobile world's ability to allow us to be connected to digital content and information at all moments of our days. It's not the iPhone or Google phone that runs our world, its the application developers that create new reasons for us to connect to the digital world. The phones are becoming more and more the same. One big ass screen, a few buttons and the ability to touch, swype, read, play and watch our lives away.

Soci will be investigating and reporting on devices that really attempt to leverage connectivity features. We are in the process of creating our own product too and if you visit Soci 4DV Fourth Dimension Video I think you'll figure out what's coming.

Twitter Creators Becoming Celebrities? Thanks Fallon!

It's taken some time, but the creators of some of the worlds most widely used social networks have made it to celebrity status. Two of Twitter's founders -- Ev Williams and Biz Stone -- will appear on Late Night with Jimmy Fallon on NBC.

You'de think this type of thing would have happened sooner, but the truth is, no one really adores the creators of websites, apps or even the digital products that govern our lives. I mean I don't want to login into Mark Z's face. I want his Facebook so I can see what's up with my friends. I'm not even friends with him on Facebook so how much do I really care about what he does on a daily basis. When Victoria Beckham goes shopping with her kids everyone tunes in, but Tom Anderson co-founder of MySpace gets the boot, who really cares?

However, it seems this could soon be a shift. If web gurus decide to make there way into more MTV parties and viral video directors get face time at the Emmy's, things will get a little more interesting. Sooner or later it's bound to happen and no can stop it now.

Unit9 Interactive Street Game

As part of the Internet Week Europe festivities starting today, Unit9 has set up this interactive street game in London's Hoxton Square. Game play takes place in the evenings until November 12, and the public is invited to escape a ghost and collect evil pumpkins.

CIBC Switch Widget